A Journey of Passion

IMG_0090Passion may be just another word for crazy and Vision may take many straight to the poor house.  I write to you today about my journey to survive building a business in the middle of a recession.  Why now?  Why not wait for better times?  The answer is fear.

I fear for today’s young.  Media has run amuck and toys are no longer designed for children’s well being.  As an educator of marketing for a highly regarded world-influencing university, I can’t turn off my understanding of what big business is doing to our young.  The mother inside of me hurts and is angry.  It is like watching a movie on the big screen knowing the plot will end tragically.

I’m not grandstanding.  Take a look around.  Pregnancy under the age of 15 is increasing; boys bring guns to school to create mass murder, education has become so expensive that many are now telling our youth that higher education is a poor return on investment—they will be no better off with a college education.  Even our own government is so busy with their own interest they fail to see what will be left for the children.

So call me crazy but I have to do something.  Via E is not about making money…although I hope I can stop having to use garage sales and creative money management to pay my bills…

Via E is about:  EDUCATION – fun learning that will build solid futures, RESPECT – for yourself and others, COMPASSION – for those who need help, LEADERSHIP – because God knows we need more good leaders, SAFETY – a place girls can play where parents know their best interests will always be put before profits.

Miley Cyrus feels she is a good business person because her shocking behavior will sell.  I don’t know which makes me more ill…the fact that she would sell herself in this manner or the fact that she is right—she is hitting the top of the charts.

We have to stop this…one girl at a time.  They deserve better…they are better…Miley is better, she just was never told so and now millions of girls will follow.

I care…I can’t stop from caring so this passion, this vision… even when I’m on my last penny, when I’m so tempted to just get a normal job…  will cause me to fight to make a difference.  I hope you will too.  It won’t be easy but it will be worthy.