Mary of the Middle East™ Dollfriend® –Her Story

Mary of the Middle East™ Dollfriend® is the newest Advance Production Adventure™ from Via E. Advanced Production Adventures™ are the winning formula for the creation of Dollfriends®. Through these adventures, the Via E community participates in the design and development of each and every Dollfriend® character. It starts with viewing the first sculps, suggesting changes, voting to approve the design, viewing the prototype, discussing and voting on the meet outfit and ending with the delivery of the character being featured. For those who join before the box artwork is printed, each will be invited to have their name printed on the outer box to document their participation.

So far, we have received four design awards using this process. Other companies monitor their competitor’s products to get their new product ideas…we don’t. The only inspiration needed comes from within our own community.

Mary has lived as a dream of mine for three years now. Patiently waiting for her turn, I can’t think of a better month to begin her journey, December of 2021.

Who is Mary?
Mary is a girl who has an infinite ability to love and accept those around her. Her official birthday is July 26th (this does not reflect the delivery date, rather is a detail in her backstory.) Mary is home schooled by her mother, Hannah and is an only child. She has a grace about her that can turn even a stranger into a loyal friend. Her father, Joachim, came from a wealthy family, but instead of using that wealth for riches, Joachim travels to the poorest of regions where money can help to build the things most needed for others. Perhaps this is why we can see tenderness and love in Mary’s eyes, she has her father’s eyes.

Mary hopes someday to become an ambassador, crossing the boarders of the Middle East in an effort to build a more unified people and help to end conflict. Mary has a natural ability to learn new languages and enjoys reading. But don’t think Mary is too delicate…she is always up for a new adventure and stomping around in even the most challenging of climates.

I’m going to love getting to know Mary. I hope you will too.

During 2022, we will learn more about Mary as we craft her into our next Dollfriend®. Help support her production by joining her Advanced Production Adventure™ early! Find out more at: https://via-e.com/collections/dollfriends/products/mary-of-the-middle-east-advanced-production-adventure

Mary with have brown wavy hair, blue-green eyes, and joints at the elbows, knees and wrists. Her all vinyl body will be strung with elastic allowing for water play. Like all Dollfriends®, she will have 22 points of realism including French manicures and pedicures and toes that can wear flip-flop sandals. Through Mary, we will all learn a little bit about the Middle Eastern culture and people.

Keeping your Via E Dollfriends® Healthy

Via E Dollfriends® want to play!

Like real girls Dollfriends require care.

These instructions will help you learn the best

way to care for your Via E Dollfriends.

 

NurseWater Play Care Alexis is not a bath toy.  She is a Dollfriend® who can get wet and can support periodic play in water environments.  The more water play, the greater amount of after water care must be conducted.  After water care instructions are as follows:

After water play, your Dollfriend needs to be dried very carefully to avoid collecting bacteria.  Bacteria can make your Dollfriend very sick. There are a few steps to drying your Dollfriend:

1) Use a towel to remove any moisture on her external body and hair. Illustration

2) Blow the water out of the eyes. You can do this by holding her close and blowing hard like as if you were blowing out a candle.

3) Stand your Dollfriend for at least 5 minutes so any water trapped inside her body will collect in the lower arms and legs.

4) Gently pull on the lower sections to open each joint and tip to empty out the water. Repeat this process until all excess water is removed. To remove water in the head, tilt the head side to side to open the joint and work the water out.  If you have a second production Alexis you will find a small drain hole at the back of your Dollfriend’s head, under the volumes of hair sewn into the head.  You will need a flat screw driver to remove the clear plug.  Once the plug is removed, water will exit easily. Leave the plug out for at least 48 hours to allow the inside of the head to dry. You can accelerate the trying by using the Blow Dryer Adapter.  Be sure to replace the plug before your Dollfriend plays in the water.  The plug is a small part choking hazard once removed so be sure to keep it out of the hands of small children (not for children under 3 years of age.)

It is suggested to use the Blow Dryer Adapter to circulate fresh air inside the body and ensure that no moisture is left inside.  This will prevent the growth of mold.

Attach the Blow Dryer Adapter to your blow dryer’s nozzle and set the temperature to COLD.  NEVER USE HEAT! Gently pull open the joints and insert the blue tip of the hose into each joint making sure not to pinch the hose.  Turn the blow dryer on.  Dry for approximately 2 minutes at each joint location or until the inside feels dry to the touch.  Dollfriends are strung with elastic so you can easily pull open the joints without hurting your Dollfriend.  Do not use your Blow Dryer near water!

Use the Natural Dollfriend After Water Care – Mold Prevention and Treatment any time you suspect mold or rust of internal metal parts.  If your Dollfriend plays frequently in water, you should use the Natrual Dollfriend After Water Care – Mold Prevention and Treatment monthly.  This treatment will also prevent or remove rust formation on internal metal parts.  The active ingredients found in the Natural Dollfriend After Water Care are white vinegar and grapefruit seed oil, which is softened with the fragrance of acai berry. Squirt the solution into the interior body and head making sure to use enough to be able to coat the insides of the body and head.  Pay attention to covering the elastic and any metal pieces you may see when pulling the joints open.  Gently shake your Dollfriend with the solution inside to ensure sufficient coverage.  Leave the treatment in for approximately 6 hours and then remove and follow standard drying instructions.  You may rinse after the treatment or you may just remove the excess solution and dry.

Fixing Dollfriend® Ouchies Minor scratches and scuffs can be easily treated with the Dollfriend Vinyl Skin Restoration Sponge.  This treatment is approved for all Dollfriend skin colors.  Simply rub the sponge in circular motions where ever you see scratches or scuffs.  If you have a deeper scratch, apply more pressure.  Use a damp clean cloth and wipe the area that has been treated.  Next apply the Dollfriend Refreshing Cream over your Dollfriend’s body to restore a natural even glow to her vinyl skin.

The Dollfriend Vinyl Skin Restoration Sponge can also remove stubborn surface discolorations.  However if the discoloration is deep into the vinyl skin, this treatment will not remove it.

Dollfriend Refeshing Cream – Vinyl Skin Conditioner is a very light cream that conditions without leaving an oily film on either your Dollfriend or your own hands. Only a very little is needed, but you may find that you love it so much that you will like it for your own use too!

Dollfriend® Hair Care We recommend the use of the Lil Wet Brush® for brushing Dollfriend hair.  The Lil Wet Brush’s Intelliflex™* bristles are super thin, strong and flexible. These bristles will glide through Dollfriend hair combing out tangles effortlessly on wet or dry hair. The bristles’ flexibility enables protective detangling while the SofTips™ on the very top of the bristles protect the vinyl scalp and reduces hair breakage.  Always start at the bottom of tangled hair and work your way up as you detangle.

For hair that has become frizzy with play, fill a large bowl or sink with very hot water.  Dip the hair in the hot water for about 60 seconds.  Next squeeze the water out while firmly pulling downward.  Towel blot and brush.  Allow hair to air dry.  The hot water will relax the hair.  Never use dry heat!  Dry heat of any source will melt the hair.  Heat damaged hair cannot be remedied with this method.

Dollfriend® Yoga Your Dollfriend’s elastic is similar to your own muscles.  After many activities the elastic may become unevenly distributed making one arm tight and one arm loose.  To redistribute the elastic simply stretch the arm that is opposite the loose arm.  The stretching of your Dollfriend’s muscles will bring her back to a natural balance.

* Lil Wet Brush and Intelliflex are trademarks of the JD Beauty Group.  Visit http://www.via-e.com/shop/doll-accessories.html to find the Water Care Products mentioned above.

Copyright © Via E, Inc. All rights reserved.  Via E, Dollfriend are trademarks of Via E, Inc. For more product information visit Via-E.com

 

 

 

 

 

I think dolls should play like girls do–RSVP Today

Girl’s toys seem to have taken very diverse paths since my childhood. My favorites were made by the Ideal Toy Company. The Ideal Toy Company had a knack for facilitating the play experience. Sadly they fell upon hard times and sold to another toy company who also failed to keep their doors open. Now we have only a few choices left on the shelves and many of them seem to challenge a mother’s will.

I guess that is why I pushed aside the corporate world to build a new toy company Alexwhose allegiance is to parents. Last year I took on the venture to make a new doll and surround her with educational systems that would delight and educate girls at the same time. I figure it is better to teach them how to have fun reading, writing and being creative than lessons on how to be a sexy tween which seems to be the current trend.

Alexis O’Shay, or Alex as her friends call her, travels around the world writing about her adventures. Her mother is a fashion designer and father is a travel magazine writer which creates many fun adventures that girls love.

Our girls are much more active today so Alex has joints at the knees and elbows so she can imitate real life. Her all vinyl body has been sculpted in detail to reflect a young athletic girl. She has French manicure and pedicures to bring her to life and lots of golden blond hair rooted in her head. Alex is both sporty and girly. Her medium toned skin was designed so girls of all ethnicities could relate to Alex as the girl next door.

Alex_Prototype RSVPAlex was built for water play. Bath tub, pool and even the beach! Her trademarked smile was designed to share happiness with all she meets. To help mom, we’ve added a Healthcare policy so Alex’s first doll accident is already paid for. That means mom can relax and let Alex do anything her girlfriend would like to do.

Thinking of moms, Alex was designed to be compatible with today’s popular 18″ size. This means Alex will fit in well with existing doll collections and accessories.

I hope to bring back play toys that spur on a higher level of realism and interaction. Playing with dolls is more than just play, in these moments she is rehearsing who she wants to become.

The first Alex dolls are anticipated to arrive late May, 2013. Only 500 will be available with each of them signed and numbered. You can RSVP for your Alex doll today. Pay nothing until she ships.

To RSVP for your signed and numbered first production Alex doll, email me at:

Ellen@Via-E.com

I will send you your RSVP certificate with your doll’s number along with my gratitude for being part of my first doll creation.

Many warm wishes,

Ellen

Write A Story–Win an iPad Mini

iPadWe are looking for our first Via Me Authors and to help get the word out we are having a contest where one lucky girl will win an iPad Mini!

Be one of the first 50 girls submitting a story and receive a FREE gift valuing up to $50.00!

How it works:
Write us a story including an illustration for the cover of your storybook, and a minimum of one additional illustration for the inside of your book. Then email or mail your story and illustrations to us for review and entry into the Apple mini iPad contest.

All stories will be edited for spelling and basic grammar before they are posted to the Via Me Author’s Desk website. An email from the editor will be sent with writing suggestions to help you improve your writing skills and to notify you that your story is published on the Via Me Author’s Desk site.  Additionally, you will be notified of any winnings to which you are qualified and or recieving.

Every girl wins!
Every girl wins when she gains the title of “Author” on the Via Me Author’s Desk.
Every girl receives discounts for Via E toys for girls.
Every girl is entered in the drawing for a new white Apple iPad mini 16GB Wi-Fi.

3 girls will achieve the title, Top Author, and will become featured Authors

AND

The first 50 Girls receive a FREE gift valuing up to $50.00!

MORE PRIZES!
10 girls receive an autograph copy of Alex’s first book, Ten Acts of Kindness
16 girls will receive signed copies of an illustration progression from rough to final for one of the illustrations in Alex’s new book soon to be released, Treasure of the Red Sand Beach

Enter as many times as you wish!*

Submission instructions:

  1. Every story must have a cover illustration and a minimum of one story illustration.
  2. Stories must contain wholesome content.  We encourage fully developed stories, however, there are no minimum word requierments.
  3. Stories may be picture books but some words must be present to “tell” the story.
  4. Each submission requires full name, age, grade in school and state or country. Please do not include city or name of school for security reasons.
  5. A parent’s signature or email expressing acknowledgement of the submission.
  6. Email your submissions to: MyStory@Via-E.com

OR

Mail to:
My Story c/o Via E, Inc.
555 N. El Camino Real Suite A288
San Clemente, CA 92672

This contest is for ages 5 to 12 years old. Contest will run until the first 100 valid submissions have been received or February 28, 2013, whichever occurs first.

* Each entry will count toward the mini iPad drawing, but only one additional prize can be received per person.

Via E, Via Me, Via Me Author’s Desk, Via Me Author’s Corner, Alex, Treasure of the Red Sand Beach, Ten Acts of Kindness all illustration, and content of Via-E.com, ViaMeAuthorsDesk.com and associated blogs and microsites associated with Via E, Inc. are copyright 2012 Via E, Inc. All rights reserved.  Via E is a young company dedicated to wholesome values and education systems designed to nurturer and develop skills for success in both the child’s today and their tomorrows.  For more information please contact:  Ellen Callen, President/CEO Via E, Inc. via email: ellen@via-e.com

She can become a published Author today!

Via E announces a new website that publishes girl’s stories for free. The new Via ME Author’s Desk site has a goal of encouraging girls to read and write by making the process fun and exciting.  All she has to do is email a story, a cover illustration, any interior illustrations and a short biography with her name, age and picture (optional.)  Locations are not published to protect each girl and make the online environment safe.

Via ME Author's Desk

We will review the story, make any edits necessary, post the story and follow-up with an email telling her that she is now published.  Also provided are writing tips for her to apply to her next story.  Even the best authors have an editor–now your girl does too!  The number of stories that can be published for one author is unlimited.

Writing is fun when creativity is unleashed from the mechanics of the art.  The more she writes, the easier the mechanics become.  With writing comes an appreciation for other written works and soon she will find a love of both reading and writing–they way it was meant to be.

The Via Me Author’s Desk site is ready for its first stories so send in your favorite stories today!

Visit: www.viamewritersdesk.com and email your stories to: MyStory@Via-E.com.

Via Me is a division of Via E where the spotlight is on showcasing each girl’s talent.  Via E, Inc. has a charter of providing toys and education system that support wholesome family values.  Via E is a young company with a big heart.  Help us build a community where the focus is on the development of girls vs. the development of a Wall Street agenda.  Follow us on WordPress, Twitter, and like us on Facebook.  Your vote of confidence counts!

35% Discount Coupon Activity for Fun and Savings

Only for our blog followers and their friends.  Spread the word and save 35% on toys and crafts for girls and their 18″ dollfriends.

Summer is a fun time. Via E offers 35% off all our product to help make this summer super!  Right-click to print this coupon activity.

Welcome!

We’re so glad you have taken the time to visit our learning blog.  Each month we will  post new articles written with the heart of mom’s in mind.  Please visit often and join us in creatively solving some of the complexities of raising up girls in today’s world.  We’ll talk about fun things to do, education challenges, world events and how we can help each other in times that seem a bit too uncertain.

We look forward to hearing from you soon!