Alexis Letter to Friends — June

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June2014

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Craft for Girls–Dollfriend Spa Headwrap

While visiting the factory in July I had to find a way to protect Alexis’ hair so it would stay beautiful for her arrival to your home.  I made this terry headwrap out of things I found in my hotel room. It occurred to me that you could have after water fun with this headwrap too!  I made mine out of white wash cloths but I bet it would look terrific in flower, bright colors…send me pictures of your head wrap at Ellen@via.e.com.

headwrap

Revolution!—Fighting for the right for her to become all she can be.

BoxIt is everywhere: sports, music, dance, various clubs, working environments…a box. A set of boundaries that dictates what is allowed to be contributed.  A select few elected by another group of select few are the gate keepers to who gains access and what contributions can be made within the box.

As a girl my dreams were boundless and energy unrelenting…the box never fit.  As an adult, my goals were merely to use all of my talents to help, build, fix, and achieve…the box never fit.

Raising my four children and watching the box form around them angered me.  How can anyone justify limiting young potential?  Economist will explain supply and demand principals telling us there are only so many spots for talent and creativity, thus only a select few will rise and the rest will reside in the box of the “normal” distribution.

Enough!  There is so much talent, creativity, wonderment and curiosity in each child, each person—we were not created to fit into a box.  We need a revolution!  A talent revolution.  Dare to sing; dare to draw, create, solve, explore…be a visionary.  Refuse the box and live unbound and always exploring.  There is not a normal because each and every one of us is unique with gifts meant to be shared and developed.

We live in a world of boxes and gate keepers and we do need to teach our children how to navigate this reality, but let us teach them that they can create their own path.  Help them to avoid boxes with limits to their growth…find pools of people who believe in the inalienable right for them to be all that they can and should become.

Via E is my kick in the knee to those who build boxes and those gate keepers who dare to say yes to some and no to others.  Via E is a platform for every girl to showcase her talents—a place where there are no boxes.  In just a few more weeks, we will re-launch the Via E website.  Here there are no boxes to be found…just a celebration of her. There are never too many stars in the sky…my dream is to give them space and then sit back with you and watch them shine.

My heart to yours, always…Ellen.

Crafts for Girls–Dollfriend Tennis Racquet

This month I had to think harder to come up with a fun craft for girls.  Since summer is approaching, I thought we’d encourage some outdoor fun.  This craft can be completed with things you will find around the house.  But if you want to make the tennis racquet more authentic, you can cut out the string area and replace it with an open weave material found at a cloth store or other string like material–be creative!  Use a clear rubber band to hold it tightly in your dollfriend’s hand or weave the handle between the fingers.  Since Alex’s arms rotate at the elbow she can do forehand and backhand strokes!  So much fun!

TennisRacquet

March Craft for Girls–Alex’s Popcorn Treat for Dollfriends

Popcorn is a great accessory for fun!  Watching a movie, going to a sporting event, slumber parties…popcorn is the main treat.  Host your own popcorn dollfriend event by downloading this craft and making enough for everyone!

Popcorn

I think dolls should play like girls do–RSVP Today

Girl’s toys seem to have taken very diverse paths since my childhood. My favorites were made by the Ideal Toy Company. The Ideal Toy Company had a knack for facilitating the play experience. Sadly they fell upon hard times and sold to another toy company who also failed to keep their doors open. Now we have only a few choices left on the shelves and many of them seem to challenge a mother’s will.

I guess that is why I pushed aside the corporate world to build a new toy company Alexwhose allegiance is to parents. Last year I took on the venture to make a new doll and surround her with educational systems that would delight and educate girls at the same time. I figure it is better to teach them how to have fun reading, writing and being creative than lessons on how to be a sexy tween which seems to be the current trend.

Alexis O’Shay, or Alex as her friends call her, travels around the world writing about her adventures. Her mother is a fashion designer and father is a travel magazine writer which creates many fun adventures that girls love.

Our girls are much more active today so Alex has joints at the knees and elbows so she can imitate real life. Her all vinyl body has been sculpted in detail to reflect a young athletic girl. She has French manicure and pedicures to bring her to life and lots of golden blond hair rooted in her head. Alex is both sporty and girly. Her medium toned skin was designed so girls of all ethnicities could relate to Alex as the girl next door.

Alex_Prototype RSVPAlex was built for water play. Bath tub, pool and even the beach! Her trademarked smile was designed to share happiness with all she meets. To help mom, we’ve added a Healthcare policy so Alex’s first doll accident is already paid for. That means mom can relax and let Alex do anything her girlfriend would like to do.

Thinking of moms, Alex was designed to be compatible with today’s popular 18″ size. This means Alex will fit in well with existing doll collections and accessories.

I hope to bring back play toys that spur on a higher level of realism and interaction. Playing with dolls is more than just play, in these moments she is rehearsing who she wants to become.

The first Alex dolls are anticipated to arrive late May, 2013. Only 500 will be available with each of them signed and numbered. You can RSVP for your Alex doll today. Pay nothing until she ships.

To RSVP for your signed and numbered first production Alex doll, email me at:

Ellen@Via-E.com

I will send you your RSVP certificate with your doll’s number along with my gratitude for being part of my first doll creation.

Many warm wishes,

Ellen

January’s Craft for Girls–New Year’s Celebration

I created this craft to help girls celebrate New Year’s–the day of new beginnings–and to encourage yearly goal setting.  Cut out the megaphone and party hat, then tape the ends together for dollfriend sized New Year’s party favors.  Then use the list provided to help her set some goals for 2013.

2013

Each New Year gives us hope.  It is like calling a “do over” for all the mistakes we made in the past, goals we didn’t quite accomplish; and provides a time where we surround ourselves with friends, family and loved ones who care about us in spite of our shortfalls.  Yes, I think this celebration is at the top of my list.  It is not dependant on gift giving, or money.  Anyone who can shout out, bang cooking pots or trash can lids, dance about and wish another a happy new year can participate.  New Year’s celebrations are an equal opportunity event.

I hope you join in the fun, find your optimism and share goodwill with a person in need of a kind word.  Make a new list of goals and pat yourself on the back for the good things you did in 2012.  We are all blessed–even when times are the most difficult.  Building a new business is very difficult.  It has required much sacrifice but I believe someday in the not so distant future the results will prove that there was no better project for my time.  So I am thankful that I can still overcome the struggles and I am thankful for you who believe just like me that serving people will always return more than what is required.

I wish you and your special girl(s) a wonderful and prosperous 2013–Happy New Year!

Warmly,  Ellen