The Rainforest—just fifty cents.

saveRFRainforests are often called the lungs of the planet for their role in absorbing carbon dioxide, a greenhouse gas, and producing oxygen, upon which all animals depend for survival. Rainforests also stabilize climate, house incredible amounts of plants and wildlife, and produce nourishing rainfall all around the planet.[1]

Tropical forests cover only twelve percent of the land-area of the Earth, yet they are home to between 50 and 90 percent of the world’s species. Because of tropical deforestation, at least one species is disappearing every day. This rate of extinction is now 400 times faster than at any other period in the history of the planet.[2]

The Challenge Facing Rainforests

100 acres of rainforests are cleared every minute.

The majority of rainforest at risk of destruction in Latin America lies in private hands. For example, four of the Latin American hotspots–including the Chocó-Darien of western Ecuador and Colombia and the Atlantic Forest of Brazil–are estimated to be more than 80% private lands. Sadly, there are few restrictions on deforestation on private lands. [3]

Rainforest Trust is a founding member of the Alliance for Zero Extinction which has identified the highest priority sites necessary for preventing the immediate extinction of the world’s rarest species. Through the efforts of scientists and conservationists, The Rainforest Trust is able to identify where biodiversity is concentrated and target financial resources at these areas to achieve the greatest conservation gains. For example, Alliance for Zero Extinction sites covers just 1.4% of the surface of the planet yet contains an amazingly high concentration of terrestrial biodiversity–more than 60%![4]

The war against the rainforest is as old as mankind itself.  Each taking a small piece to profit through civilization.  Each believing that their piece is not large enough to cause harm.  The problem is that small pieces taken today are combined with those of past generations making the total effect no longer insignificant.  Money.  We are losing the Rainforest due to profiteers.  But the good news is that this is an easy fix as money can save the Rainforest.  If each of us donates $1.00 and passes on the challenge to the next person, together we can save the Rainforest by buying it back from the private holders.

The lungs of our existence should not be held in the hands of profiteers.  Let’s pay their price and free these important lands for the benefit of our children and our children’s children.  Together we are wealthier than the richest man.  We can do anything we set our minds to do!

I urge you to collect the pennies at the bottom of your purse, those that slipped in-between the couch cushions, a few from the car ashtray or middle storage compartment.  Maybe some pennies from returning bottles, cans, paper to the recycling station.  Hold a lemonaid and cookie sale or skip your morning trip to Starbucks.  If for no other reason than to believe that you are part of a community of people who dare to make a difference even when 50 cents is all that we can spare.

Please donate to help save our Rainforest and the animals that can’t fight a changing world.

About the Rainforest Trust

For the past 25 years, The Rainforest Trust has partnered with some of the most highly respected conservation organizations around the world to purchase and protect nearly 8 million acres of threatened rainforests and critical habitat for endangered wildlife through community engagement and local partnerships.

They currently work in Brazil through three partners (listed below).  Each of their project sites protects vital habitat for endangered wildlife.  You can read more on their website, but here are a few key points:

  • REGUA: Rainforest Trust’s partner REGUA seeks to purchase 1,128 acres of Atlantic rainforest in Brazil to protect vital habitat for endangered species like the Woolly Spider Monkey. (Cost: $171/acre)
  • Panthera Brasil: A partner, Panthera Brasil, is working to purchase a critical corridor of 24,640 acres of wildlife habitat in Brazil’s Pantanal for the Jaguar. (Cost: $30/acre)
  • Instituto Uiracu: Working with Instituto Uiracu, Rainforest Trust will expand Serra Bonita nature reserve by 271 acres of Atlantic rainforest, providing habitat for the critically endangered Yellow-breasted Capuchin. (Cost: $200/acre)Additionally, just outside of Brazil, the Rainforest Trust is assisting their partner CEDIA in Peru to protect 5.9 million acres of Amazon rainforest for just 50-cents per acre!  We can save 20 acres of rainforest for just $10.

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[3] See more at:

[4] -See more at: